Us & the End User

We want the user to fall in love with the product. And we want to sustain this desire even after years of use.

At first, the design should invite the user to take a closer look and to interact with the product. This initial encounter should leave him convinced that the product was designed just for him. Interaction should be appealing, addictive even, and never become tedious.

We need to be intimately familiar with the problems we are solving and whom we are solving them for. We know the problem is solved when the product manages to stay out of the user’s way while maximising the value he desires.

Us & Brands

Like humans, great brands have strong identities. They contain a set of ideals and virtues and are aware of the worth they provide to their customers.

We design to tell a brand’s story. To create the experiences that bring about the best in a brand and its features. Done correctly, these are the experience that create tremendous value for the user and the brand itself.

Us & the Client

We firmly believe that the best products come from a close and constant collaboration between the client and us. We are not a ‘designer’s designer’ but aim to create concepts that transform into marketable products. Because in the end, making sure that the final product is the best one possible is a shared responsibility.

Each client is different and will bring different skillsets and capabilities to a project. We form the collaboration on the basis of these conditions to ensure an efficient and productive process.

Our work does not end with the finished design concept. Instead it continues through the final stages of product development up until production.

Us & the World

We are always looking for inspiration and to gain new knowledge and insight in the world around us.

A high-end product designed for a short-lived trend will have an equally short life span. Therefore we follow the constant evolution in society and technology to stay ahead of the curve when it comes to designing products that will remain attractive for years to come.

Us & Technology

Technology is a wonderful enabler that provides the user with access to a world of entertainment or helps to perform tasks more easily. As designers, a key objective is to find the ideal solution that makes the interaction between user and product as transparent as possible while also enhancing the total experience and value.

Hardware will influence the shape of a product. During the creative process we experiment with the different pieces of hardware and try alternative layouts. In that sense, form is not a question of expressing a certain style but a matter of optimal integration – aesthetically and functionally.