Great design is our goal. How do we get there: It must be autovisual, enduring, made to you and be from us.
A consumer’s first reaction to a product should always be one of surprise. But once he interacts with it, his first thought to be: “Of course!”
We strive to design objects with a permanent appeal. The kind of products you still remember, years after you first encountered them.
We believe that great design; the kind that defies trends and fads comes from finding the true identity of an object. This true identity is both original and new; it’s intuitive and obvious. Ultimately, the design will form a new consensus by showing a strong iconic stance while still being adaptive to its environment.