Our goal is to create objects that are not only desirable but evoke a lasting appeal to keep them

A consumer’s first reaction to a product should always be one of surprise. But once he interacts with it, his first thought to be: “Of course!”

We strive to design objects with a permanent appeal. The kind of products you still remember, years after you first encountered them.

We believe that great design; the kind that defies trends and fads comes from finding the true identity of an object. This true identity is both original and new; it’s intuitive and obvious. Ultimately, the design will form a new consensus by showing a strong iconic stance while still being adaptive to its environment.

Great design is our goal. How do we get there:  It must be autovisual, enduring, made to you and be from us.

Autovisual is when a design is instant understood. How do we get there: By making it fulfills the function right, do integrating hardware in the shape, and paying attention to the time it exists in, and by understanding the related culture.

Enduring is when the object keeps being desirable. How do we get there:  By making it original, making it iconic so it gets attention and has its unique reason to exist. Be sure the object is relevant. Make it with enduring quality. Make it with sculptural quality.

To you is when the design is made exactly for you by someone that really understands you and your need.  All is considered. How do we get there: We look at people in order to understand them. We act the user just like actors becomes their roles. With this we explore ideas answer questions as the user. We combine our findings with the clients understanding to get true consumer insights.

From us is like receiving a gift. You can feel the giver, the dedication and pride we have by making this. You feel the diligence we have put into the work, whether it is you as a person or a company.

Valeur Designers